The Verge has an indepth article on the influences of Crowdfunding on Product Development. The interviewed some of the most successful product designers who started their project through Kickstarter and if you read their comments you understand the true power of crowdfunding:
“You believe in something and it gets focus-grouped to death. There’s nothing more validating than 13,000 people around the world putting their credit card down for something that doesn’t exist. Ever since then I’ve started questioning, and looking at how I can change my business and embrace that new way of engaging consumers.”
That’s a quote from LunaTik’s Scott Wilson, the most funded Kickstarter project till date talking about his experiences boosting a product through crowdfunding.
The author Thomas Ricker does not only identifies some key attributes of successful projects, he also looks at what challenges project initators meet after the funding phase like shipping and fullfillment, all in all I can just advice you to read the whole article.
Have you read some indepth articles on Crowdfunding? If so, please share the links in the comments!
